Monday, January 31, 2005

Learning Circuits interviews Elliot Masie

Ryann Ellis, editor of ASTD's e-learning Webzine Learning Circuits, interviewed industry analyst and futurist Elliot Masie at the TechLearn conference. He had some interesting things to say about why the term e-learning is too narrow, how workplace learning professionals need to transform their language, and what the next big thing is. Here's an excerpt:

"Let’s be direct. E-learning is often an overstated term. The bottom line is that learning and performance is what people pay for. Even at our e-Learning CONSORTIUM, 70 percent of our conversations are not about e-learning; they’re about change management, OD, the process of graphic development, etc.

So, the marketplace, if you will, is a marketplace for assistance in making learning decisions. What’s really interesting is being able to answer the question, "What’s the learning decision that organizations have to make?" It may be a technology decision, it may be a methodology decision, it may be a strategy decision. Therefore, companies that define themselves in the e-learning marketplace are way too narrow."

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