Wednesday, March 24, 2010

Deloitte: The Future of Recruiting Is Social Media

Recruiting doesn’t have to be relegated to job fairs and visits to college campuses. Deloitte is taking a multifaceted digital approach to recruiting by using a blend of social networking resources and multimedia elements. A versatile introduction to their company is available at the click of a button.

The program integrates several interactive social media outlets including a micro-site, a Twitter feed, a Facebook page and LinkedIn group, and a YouTube channel.

The recruiting micro-site offers visitors an in-depth look into the lives of Deloitte’s Gen Y workers, by showcasing a series of profiles and short films about working in the company’s different practice areas. The site also highlights the personal and professional pursuits of its youngest workers such as hobbies, community activities, favorite music, and TV shows.

The "Life at Deloitte" Twitter feed, offers daily tweets with a different business leaders (that rotate weekly) about their day-to-day lives inside and outside of the organization. Followers can study what’s on a senior professional’s mind and gain an understanding of the company’s different practice areas and latest hot topics.

The “Your Future at Deloitte (U.S.)” Facebook page, displays up-to-date information on initiatives and developments in progress at the company. It also has event photos, videos, and interactive message boards where potential candidates can join in the discussion. Deloitte also has a campus-focused LinkedIn group to help connect college students with employees and recruiters.

Finally, the "Your Future at Deloitte" YouTube channel has video testimonies from employees on why they chose to work at Deloitte and what working there means to them. The videos follow employees’ day-to-day roles, including working on site at a technology client and participating in a sustainability project.

Deloitte was recently ranked first on BusinessWeek’s 2009 “Best Places to Intern” and “Best Places to Launch a Career” lists and is also included on the DiversityInc “Top 50 Companies for Diversity” as well as the Fortune “100 Best Companies to Work For” lists. The company plans to hire roughly 4,800 employees for both full-time employment and internship positions this year.

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